Search Engine Marketing (SEM) is the art of driving targeted traffic to your website through paid strategies. Here’s a beginner-friendly guide to understanding and leveraging SEM.

Key Sections

Tracking Performance: How analytics tools can refine your paid campaigns.

SEM vs. SEO: What’s the Difference?: Explaining the difference and how both complement each other.

Google Ads Demystified: A quick overview of setting up and running your first ad campaign.

The Role of Keywords in SEM: Choosing high-performing keywords to maximize ROI.